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  1. Understanding Market Segmentation: A Comprehensive Guide

    Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

  2. Customer Segmentation: The Ultimate Guide – Forbes Advisor

    Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

  3. Market segmentation - Wikipedia

    In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

  4. SEGMENTATION Definition & Meaning - Merriam-Webster

    The meaning of SEGMENTATION is the process of dividing into segments; especially : the formation of many cells from a single cell (as in a developing egg). How to use segmentation in a sentence.

  5. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

  6. What is Market Segmentation? Common Types & Bases

    This is where market segmentation comes in. Market segmentation is the process of dividing a broad market into smaller, more specific groups of customers who share similar characteristics, needs, or …

  7. 14 Types of Segmentation Every Marketer Should Know & How to Use …

    Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

  8. Market segmentation: Definition, types, benefits, & best practices

    Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …

  9. What is Market Segmentation? | Hanover Research

    Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.

  10. What Is Segmentation? Definition and How To Use It

    Dec 19, 2025 · What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. …